Building Your Ideal Practice: What's in Your Work Model?
The credit card commercial asks:
"What's in your wallet?"
The message is that they want to save you from the ravages of high interest from other credit card companies.
When I ask:
"What's in your work model?"
I want to save you from the ravages of having a job and living paycheck to paycheck.
Work once - get paid once
If you get paid per hour for what you do, you have a job. And in most cases, J-O-B stands for Just Over Broke.
Even if you have a very high hourly fee, you still have a job and are trading time for money. In my private practice, my hourly fee is high enough to pay the bill and provide for a family of four people.
That's the good news.
The bad news is that I am still trading time for money and I'm limited by the number of hours I can put in. If I'm not there in my chair, I'm not making any income.
Work once - get paid, get paid, get paid, paid, paid
I like this work model a whole lot better.
With a properly structured website you can have products that can be purchased while you are doing something else. For example, I have a set of article templates that help writers write articles quickly. I worked once to create it. Now I get paid, paid, paid, everyday when someone orders the templates.
Whatever your business, whatever your area of expertise, you do have a choice:
Work once - get paid.
Work once - get paid, get paid, get paid, paid, paid.
It's your call.